If you get down to the nitty-gritty, the real estate business can get really complicated. The But from a 30,000 foot overview, the whole model is beautifully simple. You need to generate leads, follow up and convert them to appointments, convert appointments to listing or buyer agency agreements, and work these all the way to closing. Mastering the fundamental skills associated with each stage and maximizing conversion rates equals success.
In a fast-paced, competitive market, the fundamentals become even more important. In a seller’s market, mastering the listing presentation is critical to secure clients. When inventory is low, buyers’ emotions can run high meaning you have to know how to act as a true fiduciary and manage those emotions.
Nailing the basics is key. But it’s when these fundamental skills are leveraged and enhanced by systems, technology, and people that they can become supercharged.
Take, for example, the KW Command App. The app is lean and mean, executing a select number of tasks at a high level. From the homepage of the app, you can see all upcoming, current, and past due Contacts Tasks–reminders to follow up with your database. This screen also highlights any birthdays or homeiversaries coming up in the next 30 days. Everything is focused on staying in touch with your database, wherever you are.
So say a lead comes in on your consumer site–the Command app immediately gives you a notification. From there, you can access that new lead in the Contacts section of the app, and it only takes 1 click from there to send them a text message from the native messaging app. You can then create a task in the app to call the lead tomorrow or add them to a SmartPlan created in the full desktop version of Command. All this, with just a few clicks while you’re on the go.
This is just one way that technology can be layered on top of the fundamental skills and models to give a big boost in efficiency and flexibility!