Houston Association of Realtors launch ShowingSmart

Developing tech platforms has become an increasingly prominent aspect of real estate, as agents and brokers take on the challenges of the market in the 21st century. Showing platforms, designed to streamline the process of scheduling home showings, are a big part of this, as seen in the Houston Association of Realtors recent release of ShowingSmart.

ShowingSmart is a proprietary technology developed by the HAR for all HAR MLS subscribers. It is a single sign on with the MLS platform already provided by HAR and is designed to work seamlessly with the existing technology. The integration with the MLS allows for all of agent’s listings to come up automatically once they start up ShowingSmart.

In ShowingSmart, agents can select any active listing and “Enable Showing Service.” This allows them to customize a whole set of aspects of the showing schedule process from the length of the showing to the amount of notice that needs to be given to what dates and times the property is available. It is designed to be flexible and straightforward to use.

While the platform is fully launched, several extra features are still being finalized. A mobil app for consumers is set to release shortly, with a version for agents expected in early 2022. Currently, ShowingSmart is free for all HAR MLS subscribers, while a reasonable price is determined based on operating costs. According to ShowingSmart’s FAQ, they “will provide at least 90 days’ notice of the cost prior to implementing any fee.”

There is a drive for innovation in showing platforms currently. Just last month, real estate giant, the Zillow Group, closed on a $500 million acquisition of the platform ShowingTime, which offers MLS and scheduling features similar to ShowingSmart.

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