
The REAL Reveal: discover what’s happening in the world of Residential Real Estate.
The REAL Reveal aims to be your go to source for Residential Real Estate News, technology updates, book reviews and fantastic homes.
Latest Posts

Thoughts on Tech: Leveraging technology
If you get down to the nitty-gritty, the real estate business can get really complicated. The But from a 30,000 foot overview, the whole model is beautifully simple. You need to generate leads, follow up and convert them to appointments, convert appointments to listing or buyer agency agreements, and work these all the way toContinue reading “Thoughts on Tech: Leveraging technology”

Thoughts on Leadership: 5 Levels of Accountability
Most leaders have a love–hate relationship with accountability. On the one hand, we know that accountability is the secret sauce to success. On the other hand, we loathe having to report numbers to coaches and managers and we avoid being asked the “hard” questions. Being truly vulnerable about our failures and shortcomings requires a lotContinue reading “Thoughts on Leadership: 5 Levels of Accountability”

HomeSmart files with SEC for an IPO
It’s 2022, and firms are already on the move in the real estate world. Case in point, last Friday, tech-based brokerage HomeSmart filed paperwork with the SEC moving towards an initial public offering. While HomeSmart has begun the process of their IPO, most of the details have yet to be publicly revealed. The timeline isContinue reading “HomeSmart files with SEC for an IPO”

Thoughts on Leadership: Collaboration
Moving into 2022, I’ve got collaboration on my mind. The crazy events of the last two years have a lot of lessons for us to ponder and digest as we look towards the future, and collaboration is definitely one of them. So many people experienced isolation as COVID-19 disrupted our routines, institutions, and social circles.Continue reading “Thoughts on Leadership: Collaboration”
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